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erin knitis | big guns creative
memorable, measurable marketing maven
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a fun tiny side project wins big in short film festivals
Two friends, Fifi Fleshwound & Little Mary Switchblade, have a quick conversation about their roller derby years....
erinknitis
Dec 4, 20242 min read


the electoral power of words, part 1: brand strategy
We're in the homestretch of likely the most consequential election in our country's history. And what's most terrifying to me is that...
erinknitis
Oct 16, 20244 min read


Citibank case study: making it rain – no, pour – again
We had an 8-week window, collaborating in a windowless war room, to try to accomplish a seemingly impossible goal.
erinknitis
Jun 5, 20243 min read


can someone loan me a pen15?
It's not news to say that women and people of color are mostly missing from advertising senior leadership. In fact, it's why the 3%...
erinknitis
Feb 8, 20243 min read


creating a personal tagline
How many lines do you think Dan Weiden wrote before he landed the hit "Just Do It"? Spoiler: more than 5.
erinknitis
Sep 9, 20204 min read
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