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ERIN KNITIS | BIG GUNS CREATIVE
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memorable, measurable marketing maven
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erinknitis
Dec 4, 20242 min read
a fun tiny side project wins big in short film festivals
Two friends, Fifi Fleshwound & Little Mary Switchblade, have a quick conversation about their roller derby years....
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erinknitis
Oct 16, 20244 min read
the electoral power of words, part 1: brand strategy
We're in the homestretch of likely the most consequential election in our country's history. And what's most terrifying to me is that...
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erinknitis
Jun 5, 20243 min read
Citibank case study: making it rain – no, pour – again
We had an 8-week window, collaborating in a windowless war room, to try to accomplish a seemingly impossible goal.
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erinknitis
Feb 8, 20243 min read
can someone loan me a pen15?
It's not news to say that women and people of color are mostly missing from advertising senior leadership. In fact, it's why the 3%...
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erinknitis
Sep 9, 20204 min read
creating a personal tagline
How many lines do you think Dan Weiden wrote before he landed the hit "Just Do It"? Spoiler: more than 5.
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