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ERIN KNITIS

creative director, branding expert

 

WHAT I DO

I make Brands come to life

BRANDING

from scratch, or refurbished

The face that launched a thousand Brands. I'm also not afraid to host a Brandtervention for a big ol' dinosaur. What I'm saying is Brands are my jam. From startups to things you'll find in your kitchen, wallet and living room, let me at 'em.

CREATIVE DIRECTION

herding the creative hordes

Teamwork is the name of every game, and lucky for you, I'm an awesome teammate and leader. I teach, I hone, I encourage, I push, I mold. Across the country, or in other countries, my proteges have called me a delight, and several have sought to work with me again and again.

COPYWRITING

even though nobody reads it

Scripts, websites, emails -- whaddya need? "Can she grasp the complexities of my business challenges and market?" You betcha. "Create voices that speak to specific people and get them to change their behaviors?" Yep, do it daily. Try me.


 
 

When not giving tours of my ever-growing shoe collection, I’m a religious sports fan, avid reader and TV-watcher and conqueror of crossword puzzles. I bake and cook as my schedule allows, and am a regular human guinea pig for new restaurants and diversions.

 

TALK TO ME

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CV

Publicis, NYC

CREATIVE DIRECTOR, COPY

  • Developed and executed hyper-targeted, multi-channel campaigns credited with bringing in more than $5 million in new deposits in the first month, smashing expectations

  • Managed creative teams in multiple North American offices on several global lines of business for Citi

  • Led a team in rebranding our pro bono client, the True Colors Fund (Cyndi Lauper’s organization working to end LGBTQ+ youth homelessness), and brought in an additional pro bono client, GEMS (Girls Educational and Mentoring Services, which serves women coming out of sex trafficking), into the agency for rebranding and advertising

  • Chosen to be Creative Lead and Mentor for summer internship pitch project for the True Colors Fund

  • Simultaneously directed two successful multimillion-dollar account pitches – maintaining distinct branding and voices – crafted successful omnichannel campaigns, including online, out of home, radio, brochures, and direct mail

  • Assisted agencies in winning lucrative pitches and created advertising and branding for a number of brands

TBWA \ CHIAT \ DAY, NYC

FREELANCE ASSISTANT CREATIVE DIRECTOR

As a freelance ACD managing three creative teams, I developed the Brand voice and guidelines for Vonage, as well as advertising across all channels. I helped win several pitches, including Michelin and Cablevision, and created full 360° campaigns for Tassimo home beverage brewing system, and HomeAway.com luxury rentals. I also served as the go-to customer retention microsite and newsletter maven for Sprint.

The Seiden Group, NYC

SENIOR COPYWRITER

As sole copywriter on all accounts, including two successful multimillion-dollar account pitches, I was always busy. Chiefly, I maintained distinct branding and voices for five Visiting Nurse Service of New York brands. For each, I crafted successful campaigns that included online, out of home, radio, brochures and direct mail. I also helped introduce Crystalens premium cataract replacement lenses with an integrated campaign credited with moving more than 15,000 units in the first year, smashing expectations.

Digitas, NYC

COPYWRITER

As an Associate, then full Copywriter, I worked on the following American Express Brands: 2006 TriBeCa Film Festival, americanexpress.com/travel, Consumer Cards, OPEN, and the launch of the One Card. I helped brand and launch GameTap and Turner Broadband Sports, and won several pitches.

Other Related Freelance Gigs

AGENCIES: CHEIL WORLDWIDE, COWBOY, EIGHT COMMUNICATIONS, PUBLICIS KAPLANTHALER, SPIKE DDB, SOURCE COMMUNICATIONS, AND UPROAR

I helped these agencies win several lucrative pitches and created advertising and branding for the following brands: Acuvue Contact Lenses, American Express Platinum and Gold Cards, Eliquis, Hair Club, Hasbro Toys, HP, ING Direct, Kraft, Penthouse Samsung, Subway, Symbicort, Virgin Mobile and the Yale University Art Galleries.

 

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