erin knitis | big guns creative
​
memorable, measurable marketing maven
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
IBM
Agency
Hogarth
Role
Creative Director, Copy
Project type
Omnichannel product marketing
Skills
Senior leadership, mentorship, training junior creatives, talent recruiting & hiring, collaboration, content & communications strategy, copywriting, technical writing, creative direction, project resourcing
Managing the entire Western Hemisphere copywriting infrastructure, with a full team of more than 30 creatives in Toronto, NYC, Dallas, Mexico City, & Buenos Aires, my art partner & I oversaw & created a massive variety of product marketing. The collateral we produced included short-form infographics, social posts, long-form white papers, & web experiences.
Solely on the copy front, I wrote several new brand taglines for IBM SaaS, cloud computing, & hardware products. And I devised & executed the content strategy for several product rollouts.
The briefs varied from piece to piece, but in a span of 8 months, my team produced work from more than 150 briefs, often meeting or beating quick deadlines, & translating highly technical information into easily digestible, engaging reads.
