erin knitis | big guns creative
memorable, measurable marketing maven
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Emory University 2O36 Capital Campaign
Project Type
strategy, omnichannel fundraising campaign, live events
Date
April 2023
Agency
Ideas United & big guns creative
Role
Creative Director, Communications & Content Strategy & Copy
Skills
Full content & communications strategy with audience segmentation, voice development, media strategy, communication cadence, interviewing subjects; senior leadership, mentorship, training junior creatives, copywriting, storytelling, creative direction, project resourcing
Link
Emory University engaged me to produce full brand & communications strategies to launch their now-thriving “2O36” capital fundraising campaign. It started with in-depth research & developing audience insights, omnichannel content themes & tactics, & SEO focus. After selling in all strategies & positioning to Emory's Senior Leadership, I wrote framework content for the campaign website, as well as dozens of individual contributor stories featured on the site. Finally, I planned & co-managed the kickoff event, coinciding with Emory's annual homecoming weekend, & concepted the first year’s creative ad executions.
