erin knitis | big guns creative
memorable, measurable marketing maven
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
PayPal
Project type
Pitch videos & case studies
Agency
big guns creative/Lyda
Role
Creative Director, Copy
Skills
Copywriting, concepting, content strategy, creative direction, presenting to senior leadership, script writing, Keynote/PowerPoint presentation writing, competitive landscape research, remote project coordination
RFP pitch video for Williams Sonoma
Working with a wonderful project management team, I've crafted half a dozen pitch video scripts, & even more pitch decks, resulting in more than $11M in new & expanded relationships.
In 2024, PayPal asked to expand our scope, so I pulled in another copywriter from a former agency team I managed to help me manage the workload. Together, we've written more than 2 dozen partner brand case studies featured on PayPal's site. Due to the high readership of those case studies & the new CEO's laser focus on SMBs, the product marketing team asked me to concept a new, highly specialized format to feature women-owned SMBs: the Solopreneur Success Story Series, launching with the first 8 in Feb. 2025.
Of these new success stories, the PayPal product marketing team raved, "You guys are great, like the best writers we've ever worked with! Thank you for all your help telling these amazing stories ❤."
