erin knitis | big guns creative
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memorable, measurable marketing maven
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DTC & HCP pharma work
Project type
Pitches, ad campaigns
Agencies
Publicis, Chiat, Seiden, Digitas, Rauxa, Digital Pulp, & big guns creative
Role
Senior Copywriter; ACD
Skills
Pitching, concepting, copywriting, creative leadership, marketing to healthcare professionals (HCP) & direct to consumer (DTC), in-office education tools, FDA regulatory compliance all the way to double black box ISI, deep research, focus groups, direct mail, print ads, digital ads, social media, app development, website development, TV commercial shoots, writing blogs, articles, & app content
a favorite Hero Health article
a favorite Lin Health article
a favorite blog for Tribeca MedSpa
site redesign
rebranding & site redesign
Over the years, I've had the privilege of launching more than a dozen new medications & indications for Pfizer, Abbott, AstraZeneca, & Shire Pharmaceuticals to both HCP & DTC audiences. I've also been integral to several successful brand pitches, landing one Rx line, then earning additional Rx lines &/or indications with the same brand within months.
Among the many exciting projects, I've helped launch 3 health-tech startups, introduced a facelift tool to elite surgeons, rebranded 2 different regional hospital systems, rolled out a new tagline & ad campaign for Aetna, & had Florence Henderson gushing thank yous at me for making her sound smart as the spokesperson for Crystalens Cataract Replacement Lenses (yes, wow!).
